How It's Built
How It's Built is a podcast designed to bring the stories of Southern California business owners, non-profits, and entrepreneurs to the community. In working with these individuals we found their stories to be the most interesting around, but typically get overlooked as the attention is directed towards the biggest brands. Our focus is less around the company, and more on the people behind the company (how they started it, where it's been, where it is, and where it's going). We want to have these stories told to inspire the next generation of business owners, non-profit founders, and entrepreneurs.
How It's Built
George Jackson - The Gym (Formerly Gold's Gym)
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Billie Cook / George Jackson
George Jackson has one of the most interesting stories I've come across. From switching his majors because of a visit from the Kraft family to a marketing class he was attending, to taking on a failing Gold's Gym as a co-owner, to opening Gyms in Singapore, it's all in this episode.